Phytal is founded by biologist and naturopath Jean-Paul Llopart and the beautician Rosanne Verlé. In 1972, Phytal is already a brand that focuses on cosmetics of natural origin used by beauty institutes. Revolutionary in his approach to beauty and considering it inseparable from health, Jean-Paul Llopart then lays the foundations of his ‘Naturo-Esthétique®’ range. Early on, a few leading products stimulate the brand’s recognition: the renowned Crème Absolue, the Masque Gommage Contact+ mask and the purifying Sérum C17 purifiant, all of which are still sold today.
J.P Llopart discovers a way to pack paste or semi-thick products in glass ampoules and consequently files a patent. The following year, all of the brand’s products are packaged in this way. With each containing one single-use treatment dose, using the ampoules ensures guaranteed air-tightness and flawless levels of hygiene.
Phytal becomes PHYT’S AROMATIC. The name is a nod to phytotherapy (treatment by plant maceration) and aromatherapy (treatment with essential oils).
The products are now packed in aluminium tubes, enabling them to be distributed directly to clients upon sale alongside treatment sessions in a booth.
The ampoules are combined in a bubble pack, making them easier to use in booths. One bubble pack = one treatment.
PHYT’S launches its range for men with its aftershave lotion. This range is later to become ‘Phyt’s Men’.
The very first Naturo-Esthétique® training centre opens its doors in Alenya in the Pyrénées-Orientales region. Phyt’s begins repacking its tubes in polyfoil, which have preservative advantages and are 100% recyclable.
Specialising in dietary supplements, the Laboratoires Jérodia and the Institut Jérodia are founded in Crayssac (46), France.
Alongside other companies, Phyt’s takes part in writing up the Charte Cosmébio, a private charter that aims to shows a willingness towards building ethics and service excellence for the consumer.
The pace quickens, with PHYT’S AROMATIC becoming the Laboratoires PHYT’S. PHYT’S is bought out by Thierry Logre, a driven biologist trained in phytotherapy, aromatherapy and non-traditional medicine. Already the head of a dietary supplement Laboratory, he takes control of the brand, motivated by a desire to keep the spirit and difference of PHYT’S alive.
A haven of refined green materials, the Institut Phyt’s opens the doors of its premises in an old wine cellar in Caillac, close to Cahors in the heart of the Lot (France). The Gamarde brand is launched, bringing together water from Gamarde-les-Bains and Organic Argan oil in a bid to help sensitive skin types.
Featuring a line of treatments and cosmetics for the body, the Bionatural® brand is bought out.
PHYT’S establishes the very first fully organic-certified make-up line. PHYT’S ORGANIC MAKE UP is a real world exclusive, and offers clients a full, complete range of products.
The brand’s Research & Development department create a SPF 50 sun cream with a light, easily-absorbed texture. New product after new product is created, including Aquaphyt’s, a range based on super-moisturising naturally-sourced hyaluronic acid.
The White Bio-Active Phyt’s range is launched, with which Phyt’s reinforces its will to improve and reveals its brightening cream. An efficacy study confirms the brightening qualities of this original complex: the ‘Phyt’s Whitening Extract’, based on bearberry, liquorice and essential oils (celery, carrot seed, etc.).
PHYT'S celebrates its 40th anniversary and buys the Françoise Morice brand and school.
From the very beginning, all of the products were based on natural ingredients and designed for professionals of the beauty industry. Some cult products already existed and were at the root of the brand’s reputation: the famous anti-ageing Crème Absolue, the Gommage Ultra Doux Contact + exfoliator, the purifying Sérum C17, to name but a few.
Integrated into the Laboratoires Jérodia group in 2004, the brand took on a new dimension and became Phyt’s, relocating to Cahors, in the heart of the French region of Lot.
Thierry Logre, a biologist with a deep appreciation of phytotherapy and non-traditional medicine took over the brand with the aim to keeping Phyt’s’ spirit and uniqueness alive.
The brand’s product innovation and international development gained speed, combined with a fierce desire to retain its origins and the values that have made it the renowned brand it is today.