Thanks to our Research and Development department, we have been maintaining our ability to innovate for a very long time. A few examples of this include :
- 2009 : PHYT’S ORGANIC MAKE UP: the first makeup to be entirely certified organic.
- 2010 : Launch of the Crème Solaire factor 50 sun screen, certified organic and 100% of natural origin with a fluid texture.
- 2011 : The super-moisturising Aqua Phyt’s range, based on hyaluronic acid of natural origin.
- 2012 : The White Bio-Active range: an effectiveness study approved the unifying and lightening effects of this original complex, the ‘PHYT’S Whitening Extract’.