Phyt's 45 years of natural salon beauty

The story begins in 1972. Biologist and naturopath Jean Paul Llopart joined forces with beautician Rosanne Verlé to create Phytal, a natural cosmetics brand designed for beauticians.

They laid the foundations for Naturo-Esthétique®, inspired by their revolutionary approach in which beauty is inseparable from overall health, linking ecology and a natural philosophy and thus becoming pioneers in the cosmetic industry. Over the years, they developed innovative and effective products and methods (professional treatments packaged in ampoule form, the Gommage Contact +, the anti-ageing Prelude 108, etc.) with no synthetic preservatives. Integrated into Laboratoires Jérodia in 2004, a group specialising in ‘natural beauty and health’, the brand took on a new lease of life and became Phyt’s.


Phyt’s aims to stay true to its origins and values:

  • pleasure,
  • effectiveness,
  • respectful of both people and the environment,
  • privileged partnership with beauty professionals
  • safety.

Today, Phyt’s’ priority remains to offer certified organic cosmetics and products based on ingredients of natural origin as well as targeted procedures based on technical know-how and effectiveness that meet the needs of beauticians.
Because Phyt’s beauty is unique, the training of their Naturo-Beauticians is of absolute importance to the Laboratories, ensuring they extract the very best from nature in total harmony with clients’ needs and skin.
From general hygiene and specific treatments for the face, body, and hair to makeup, dietary supplements and baby products, Phyt’s cares for the whole family.


To choose Phyt’s is to choose a unique brand that aims to :

  • Take part in building awareness to encourage changes and certain practices that allow our societies to return to a state of harmony with the environment,
  • Bring meaning and responsibility to day-to-day life,
  • Share a commitment for a better world and respect for our planet.

To date, thousands of beauticians in France and around the world trust Phyt’s.